Systematically unlock hidden potential within your portfolio and data to drive revenue growth.
Rapidly deployable
Self-learning
Fast ROI
Electronics sales is becoming more complex, faster-paced, and highly competitive. Customers are better informed than ever — and they expect solutions that extend far beyond the component itself.
Challenges
Greater complexity. Shorter decision cycles. Increased pressure to differentiate.
Growing portfolio complexity and dynamic application development
Portfolios continuously grow and evolve. Supply shortages, product discontinuations and regulatory requirements demand constant action.
Shorter interaction cycles, higher customer expectations
Customers enter the design-in process with a higher level of information and expect rapid, technically competent responses. In addition, digital sales channels are further driving competitive pressure.
More time spent on administration rather than consulting
Research, documentation and internal coordination tie up
up to 70% of sales capacity. This is time that staff lack for consultation and client-facing work that really makes the difference.
Proprietary knowledge is siloed within individual team members
Application and customer expertise is currently siloed within specific individuals. Employee turnover and retirements pose a risk to the continuity and scalability of this domain knowledge.
Use cases
Use Cases
Drive Revenue · End-to-End Sales Journey
Systematically increase sales efficiency
Upselling and cross-selling further products into existing opportunities is the fastest route to increase business — and these opportunities arise throughout the entire sales journey. During initial client discussions, the necessary preparation for a comprehensive solution recommendation is often lacking. In the design-in phase, potential cross-sells and BOM optimisations remain undetected. Once accounts are established and active, there is a lack of proactive triggers to drive ongoing optimisation.
Based on comparable historical projects and the entire available portfolio, FASTND automatically delivers the relevant recommendations required at each of these stages.
Product · Solution · System
Technical differentiation as competitive advantage
What wins projects is the ability to develop a complete solution recommendation from a single inquiry. Not just a product, but a well-thought-out system proposal. However, technical sales engineers spend a major part of their time on research instead of solution design and problem solving.
FASTND handles the preparatory work, while the expert-in-the-loop remains: the decision of what is communicated stays with the human.
Risk · Continuity · Scalability
Systematically leverage organizational knowledge and data insights
When an experienced colleague leaves the company, application and customer expertise is lost from day one.
FASTND systematically captures this knowledge during ongoing operations and makes it scalable: past project successes are systematically analysed and applied to new opportunities.
Proven product combinations and hidden insights within the data are made accessible to the entire organisation. New fields of application are unlocked through systematic data utilisation, not by chance. Consequently, data and knowledge become a strategic enterprise asset and provide the foundation for further use cases.
Features
Benefits
Easy onboarding and rapid results
With FASTND, the path from the initial import to the optimized project is as short and reliable as possible.
Immediate deployment
No software installation. No IT project. Initial onboarding is completed via a simple data upload of your product catalogue and project list. This allows FASTND to be validated without any technical integration — yielding initial results in weeks, not months. Integrations follow once the value is proven.
Greater impact with the same team. Electronics sales thrives on the expert knowledge provided in consulting. FASTND handles the research overhead and makes these experts more effective: inside and field sales teams work within a shared context — without silos, without redundant effort.
Data perfection is not a prerequisite. To get started, use the data you currently have. FASTND validates during import, identifies where gaps exist, and improves with every subsequent data point. The system learns continuously during operation — remaining agile and delivering insights without requiring a lengthy setup phase.
Hosted in Germany. Compliant by design. Your data is used exclusively to generate recommendations for your team. GDPR-compliant, highest data security standards, flexible hosting — on-premises or cloud, depending on your IT policy.
How FASTND Sales Intelligence Approaches Things Differently
The first sales intelligence tool specifically engineered for electronics sales teams.
Specialised in electronics
Not a generic, horizontal sales software for any industry, but a solution engineered for the specific realities of electronics sales teams.
Expert-in-the-Loop
FASTND proactively delivers impulses –– the sales team decides. Control and responsibility remain with the human.
Application and product expertise is accessible to the entire team, rather than being siloed in individual specialists.
Team
We understand this industry because we have worked within it ourselves
Consolidated expertise from previous projects
Knowledge Base
From the Field.
For Sales.
Insights on sales intelligence, design wins, and digitalization in electronics distribution.
Featured Articles
Artikel
–
8
Min read
Realising synergies post-M&A in the electronic components business
Cross-selling synergies typically achieve only a quarter to a third of target projections — not due to a lack of intent, but because teams are waiting on IT integration. Here is why this delay is unnecessary.
Cross-selling
Electronics
Sales Intelligence
Artikel
–
10
Min read
Sell One More: Unlocking untapped cross-selling potential during the active design-in phase
Cross-selling is on every distributor and manufacturer's agenda — yet complexity limits success. How data-driven insights systematically increase the attach rate during ongoing design-in.
Cross-selling
Predictive Analytics
Design-in
Artikel
–
10
Min read
Sell One More: Unlocking untapped cross-selling potential during the active design-in phase
Cross-selling is on the agenda of every distributor and manufacturer — yet complexity limits success. How data-driven insights systematically increase the attach rate during ongoing design-in phases.
Cross-selling
Predictive Analytics
Design-in
FAQ
Frequently asked questions
Answers to the most frequently asked questions regarding the introduction, implementation, and security of FASTND.
Who is FASTND for?
FASTND is built for electronics manufacturers and distributors with complex product portfolios and long, technical decision cycles — wherever application knowledge sits with a few experts and sales teams spend too much time on manual research instead of consulting.
How is FASTND different from a CRM or a generic sales tool?
CRMs track what's happening at the customer along the sales journey. FASTND tells you what to do next. It is a purpose-built tool that combines transactional data, expert knowledge, and product intelligence to generate concrete, project-specific recommendations.
Does FASTND replace our sales team's expertise?
FASTND is designed as an Expert-in-the-Loop system that captures and scales successes from previous opportunities and the knowledge your best technical sales experts already have. The whole team can act on this knowledge but the decisions stay with your team.
What is the accuracy level of the product recommendations?
From the outset, product recommendations are based on actual project history and expert knowledge, ensuring immediate relevance. The system continuously learns as more project data is accumulated, thereby enhancing quality over the lifespan of FASTND.
What data is required to create meaningful recommendations?
FASTND uses data from your ERP, CRM, and product catalogue to create sales recommendations. This includes transactional data, expert knowledge (the application know-how of your technical sales experts), and product master data from your catalogue. External product intelligence beyond your own systems can be added optionally to further enrich recommendations. Your data doesn't need to be perfect — FASTND cleans up and structures it as needed.
What is the typical workflow for a pilot project?
The pilot is designed to measure real impact rather than rely on assumptions within weeks. The full FASTND functionality is available via a simple data upload. No IT integration needed.
What IT effort is required for integration into the existing IT infrastructure?
None to start. An API connection to your IT infrastructure isn't required for the pilot. It's recommended afterward to enable real-time data exchange and additional productivity features.
What happens to our data when we work with FASTND?
Data is stored on a dedicated server in Germany. A company’s proprietary data is analysed exclusively to generate sales recommendations for the company. Company knowledge remains protected at all times.
Experience firsthand how FASTND supports your engineering sales.
