Design-in intelligence for Electronics Sales

Design-in Intelligence

Systematically converting untapped potential within portfolio and data into revenue.

Immediate deployment

Self-learning

Fast ROI

FASTND automatically delivers the right impulses — product recommendations, cross-/up-sells, and alternatives throughout the entire sales journey. Reduced manual effort and maximized potential of every project using the existing portfolio.

FASTND automatically delivers the right impulses throughout the entire sales journey—reducing manual effort and maximizing the potential of every project within your existing portfolio.

Ready for immediate deployment
with your team

Ensures compliance
and data protection

Engineered & hosted
in Germany

Ready for immediate deployment
with your team

Ensures compliance
and data protection

Engineered & hosted
in Germany

Ready for immediate deployment
with your team

Ensures compliance
and data protection

Engineered & hosted
in Germany

Electronics sales is becoming more complex, faster-paced, and highly competitive. Customers are better informed than ever — and they expect solutions that extend far beyond the component itself.

Challenges

Greater complexity. Shorter decision cycles. Increased pressure to differentiate.

Growing portfolio complexity and dynamic application development

Portfolios continuously grow and evolve. Supply shortages, product discontinuations and regulatory requirements demand constant action.

Shorter interaction cycles, higher customer expectations

Customers enter the design-in process with a higher level of information and expect rapid, technically competent responses. In addition, digital sales channels are further driving competitive pressure.

More time spent on administration rather than consulting

Research, documentation and internal coordination tie up
up to 70% of sales capacity. This is time that staff lack for consultation and client-facing work that really makes the difference.

Proprietary knowledge is siloed within individual team members

Application and customer expertise is currently siloed within specific individuals. Employee turnover and retirements pose a risk to the continuity and scalability of this domain knowledge.

Use cases

Faster product identification, proactive sales insights, access to the complete portfolio: sales teams can advise customers more holistically than the competition, thereby increasing their revenue by at least 15%

Sales teams that systematically leverage these mechanisms provide more targeted technical consultation than the competition, increasing their revenue per capita by at least 15%.

Faster product identification, proactive sales insights, and access to the complete portfolio: sales teams that systematically utilise these levers provide more targeted advice than the competition and thus increase their revenue by at least 15%
Faster product identification, proactive sales insights, and access to the complete portfolio: sales teams that systematically utilise these levers provide more targeted advice than the competition and thus increase their revenue by at least 15%

Drive Revenue · End-to-End Sales Journey

Systematically increase sales efficiency

Upselling and cross-selling further products into existing opportunities is the fastest route to increase business — and these opportunities arise throughout the entire sales journey. During initial client discussions, the necessary preparation for a comprehensive solution recommendation is often lacking. In the design-in phase, potential cross-sells and BOM optimisations remain undetected. Once accounts are established and active, there is a lack of proactive triggers to drive ongoing optimisation.

Based on comparable historical projects and the entire available portfolio, FASTND automatically delivers the relevant recommendations required at each of these stages.

Enhanced preparation for initial consultations and new pipeline opportunities

Enhanced preparation for initial consultations and new pipeline opportunities

Cross-selling, NPIs, and BOM optimization during the ongoing design-in phase

Cross-selling, NPIs, and BOM optimization during the ongoing design-in phase

Systematic realization of potential in existing projects

Systematic realization of potential in existing projects

Product · Solution · System

Technical differentiation as competitive advantage

What wins projects is the ability to develop a complete solution recommendation from a single inquiry. Not just a product, but a well-thought-out system proposal. However, technical sales engineers spend a major part of their time on research instead of solution design and problem solving. 

FASTND handles the preparatory work, while the expert-in-the-loop remains: the decision of what is communicated stays with the human.

From individual products to complete solutions or system recommendations

From individual products to complete solutions or system recommendations

Expert capacity focused on solution design and consulting

Expert capacity focused on solution design and consulting

Higher project win rate driven by superior depth of solution

Higher project win rate driven by superior depth of solution

Risk · Continuity · Scalability

Systematically leverage organizational knowledge and data insights

When an experienced colleague leaves the company, application and customer expertise is lost from day one.

FASTND systematically captures this knowledge during ongoing operations and makes it scalable: past project successes are systematically analysed and applied to new opportunities.
Proven product combinations and hidden insights within the data are made accessible to the entire organisation. New fields of application are unlocked through systematic data utilisation, not by chance. Consequently, data and knowledge become a strategic enterprise asset and provide the foundation for further use cases.

Systematic evaluation of past project successes and their scalability

Systematic evaluation of past project successes and their scalability

Capture and enable hidden data insights for the entire sales team

Capture and enable hidden data insights for the entire sales team

Unlock new areas of growth through consistent data utilization

Unlock new areas of growth through consistent data utilization

Features

How sales teams leverage FASTND

How sales teams leverage FASTND

Optimisation Workflow

Always know precisely where action is required.

Overview of the project pipeline and prioritisation, with identification of which projects have untapped potential, which are new, and where optimisation is possible. KPIs, reporting, and reminders ensure the manager and the team maintain complete control.

Sales Intelligence

The right product. The right project. At the right time.

Based on project history and application mapping, FASTND analyses the portfolio to identify products suited to the customer's project. Cross-sells, EOL alternatives, NPIs, the sales team receives actionable recommendations –– not search results.

Knowledge and Collaboration

No silos: share, scale and leverage knowledge.

Technical sales, internal sales support and product management collaborate on projects. Tasks, follow-ups and documentation are managed within the context of the respective customer project rather than in email inboxes or separate tools.

Optimisation Workflow

Always know precisely where action is required.

Overview of the project pipeline and prioritisation, with identification of which projects have untapped potential, which are new, and where optimisation is possible. KPIs, reporting, and reminders ensure the manager and the team maintain complete control.

Sales Intelligence

The right product. The right project. At the right time.

Based on project history and application mapping, FASTND analyses the portfolio to identify products suited to the customer's project. Cross-sells, EOL alternatives, NPIs, the sales team receives actionable recommendations –– not search results.

Knowledge and Collaboration

No silos: share, scale and leverage knowledge.

Technical sales, internal sales support and product management collaborate on projects. Tasks, follow-ups and documentation are managed within the context of the respective customer project rather than in email inboxes or separate tools.

Results from the deployment of FASTND

Results from the deployment of FASTND

BOM Maximization

BOM Maximization

Sales Velocity

Sales Velocity

Optimised Portfolio Utilisation

Optimised Portfolio Utilisation

Efficient Collaboration

Efficient Collaboration

Lead Management

Lead Management

Churn Prevention

Churn Prevention

EOL warnings

EOL warnings

Knowledge Management

Knowledge Management

  • BOM Maximization

  • Sales Velocity

  • Optimised Portfolio Utilisation

  • Efficient Collaboration

  • Lead Management

  • Churn Prevention

  • EOL warnings

  • Knowledge Management

Easy onboarding and rapid results

With FASTND, the path from the initial import to the optimized project is as short and reliable as possible.

Immediate deployment

Fast time-to-value

Fast time-to-value

Self-learning system

Self-learning system

Meets compliance & data protection standards

Meets compliance & data protection standards

No software installation. No IT project. Initial onboarding is completed via a simple data upload of your product catalogue and project list. This allows FASTND to be validated without any technical integration — yielding initial results in weeks, not months. Integrations follow once the value is proven.

Greater impact with the same team. Electronics sales thrives on the expert knowledge provided in consulting. FASTND handles the research overhead and makes these experts more effective: inside and field sales teams work within a shared context — without silos, without redundant effort.

Data perfection is not a prerequisite. To get started, use the data you currently have. FASTND validates during import, identifies where gaps exist, and improves with every subsequent data point. The system learns continuously during operation — remaining agile and delivering insights without requiring a lengthy setup phase.

Hosted in Germany. Compliant by design. Your data is used exclusively to generate recommendations for your team. GDPR-compliant, highest data security standards, flexible hosting — on-premises or cloud, depending on your IT policy.

How FASTND Sales Intelligence makes the difference

The first sales intelligence tool specifically engineered for electronics sales teams.

Specialised in electronics

Not a generic, horizontal sales software for any industry, but a solution engineered for the specific realities of electronics sales teams.

Expert-in-the-Loop

FASTND proactively delivers impulses –– the sales team decides. Control and responsibility remain with the human.

Data as a strategic asset

Data as a strategic asset

Application and product expertise is accessible to the entire team, rather than being siloed in individual specialists.

Focusing on Impact

Focusing on Impact

FASTND is engineered to deliver immediate, visible value on day one, driving rapid adoption by the sales team.

Focusing on Impact

FASTND is engineered to deliver immediate, visible value on day one, driving rapid adoption by the sales team.

Team

We understand this industry because we have worked within it ourselves.

We understand this industry because we have worked within it ourselves.

FASTND was founded in 2025, built on years of concrete, hands-on go-to-market experience in the electronics industry. The founding team combines two core competencies: firstly, a deep understanding of sales realities across manufacturing and distribution; and secondly, direct engineering experience developing software solutions, digital toolboxes and data models designed to address sales challenges using predictive analytics and generative AI.

State-of-the-art software engineering approaches, agile methodologies and a focus on rapid business impact enable continuous product innovation with the user at the centre.

The result is a flexible, adaptable off-the-shelf solution that was previously only accessible as a proprietary in-house development requiring significant, long-term investment.

FASTND was founded in 2025 based on years of concrete, hands-on go-to-market experience in the electronics industry. The founding team combines two core competencies: a deep understanding of the sales reality in distribution and manufacturing, paired with direct development experience in building software solutions, digital toolboxes, and data-driven models designed to solve sales challenges using predictive analytics and generative AI.

Modern software development practices, agile methodologies, and a strict focus on rapid business impact enable continuous product innovation centered around the user. The result is a flexible, customizable standard solution that previously was only accessible as a proprietary in-house development requiring significant, long-term investment.

Consolidated expertise from past projects:

Consolidated expertise from past projects:

0

Developed generations of sales engineering tools

Developed generations of sales engineering tools

0+

Years of experience in electronics Go-To-Market and B2B

Years of experience in Electronics G2M & B2B

1000+

Users onboarded during the rollout of sales tools

Users onboarded during the rollout of sales tools

Experience firsthand how FASTND supports your engineering sales.

© 2026 FASTND GmbH.

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© 2026 FASTND GmbH. All rights reserved.

© 2026 FASTND GmbH.

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